Industry

/Fintech & Wealth management

Services

/Product development /Technical leadership

Ongoing engagement

/2023 - Present

Location

/LATAM - Uruguay

AMBER

A world-class Robo-Advisor for Latin America. Integrated with Interactive Brokers and BlackRock.

Amber app dashboard on a phoneAmber dashboard on a laptop
/what they say about us
“They didn’t just deliver a product, they became true partners in the project.”
Marcelo Barros /Founder

Our role

Rooftop acted as product and technical leadership throughout the lifecycle of Amber.

We were involved from the earliest stages — shaping the product vision, defining user experience, and designing a scalable architecture — through development, integrations, and launch.

Beyond delivery, we supported key decisions around regulatory constraints, third-party integrations, and long-term operability, taking responsibility for choices that would impact the product well beyond launch.

The challenge

Building a fintech product in Latin America comes with a unique set of challenges.

Amber needed to deliver a simple, trustworthy investment experience while operating on top of complex, regulated infrastructure and third-party financial systems.

The challenge was not just technical — it required balancing user trust, compliance, scalability, and long-term maintainability, all while launching a product that could grow regionally over time.

Amber dashboard on a phone against a dark background

Team orchestration

Delivering Amber required coordinating a distributed team of 22 people across multiple disciplines and organizations.

Rooftop led the orchestration between internal contributors and external partners, ensuring alignment around a single product vision, clear ownership, and consistent execution.

Rooftop provided the connective tissue between teams — translating product decisions into technical execution and keeping momentum across a complex, multi-party setup.

Close collaboration with:

ROOFTOP

Ongoing

  1. /01

    Product strategy

  2. /02

    Project management

  3. /03

    Development

  4. /04

    Design

HELLO HELLO

  1. /01

    Naming

  2. /02

    Branding

  3. /03

    Landing V1

  4. /04

    UX UI design V1

VANGWE

  1. /01

    Backend development V1

  2. /02

    Frontend development V1

  3. /03

    API integration

QALIFIED

  1. /01

    QA leader

  2. /02

    QA manual

BINBASH

  1. /01

    AWS infra team

Amber survey results screen
Amber dashboard screen

Tackling fintech complexity

Amber’s complexity went far beyond building screens and APIs.

It required navigating financial regulations, integrating with institutional-grade platforms, and designing systems that users could trust with their long-term savings.

Design challenges

  1. /01

    Designing trust-first user flows for financial decisions

  2. /02

    Balancing simplicity with transparency and control

  3. /03

    Keep UX as simple as possible

Product challenges

  1. /01

    Aligning product decisions with regulatory constraints

  2. /02

    Keeping onboarding friction to the minimum

  3. /03

    Financially educate non-sophisticated investors

Technical challenges

  1. /01

    Integration with Interactive Brokers infrastructure

  2. /02

    Handling asynchronous financial workflow

  3. /03

    Ensuring reliability, security, and scalability from day one

Technologies

  1. /01

    Node.js

  2. /02

    React

  3. /03

    Python

The outcome

Amber launched successfully in 2025 and is growing fast.

The platform provides users with access to professionally managed portfolios backed by global financial institutions like BlackRock — through an experience designed to be simple, transparent, and trustworthy.

More importantly, Amber was built to operate and evolve over time across the Latin American market.

/Integrated with

Interactive Brokers
BlackRock

/Appeared in

Forbes UruguayEl País

Why this case matters

Amber represents the kind of work Rooftop specializes in:

  1. /01

    Fintech products where trust and responsibility come first

  2. /02

    Complex systems that require senior technical judgment

  3. /03

    Long-term ownership beyond launch

  4. /04

    Collaboration across distributed teams under a single product vision